Case Study: Tama (global crop-baling manufacturer) achieves real-time visibility and millions in savings with FourKites

How Tama Leverages Real-Time Visibility to Save Money and Stand Out from Competitors

Tama, the world leader in crop baling products based in Israel, faced major seasonal supply-chain disruption during COVID: delivery delays and a lack of accurate arrival information left customers overordering and anxious. To regain visibility, Tama began using FourKites’ supply chain visibility platform in 2021 to track ocean shipments from Israel to North America and quickly expanded the pilot to cover all global inbound and outbound deliveries.

FourKites provided real-time location data, dynamic ETAs, proactive alerts and a single-pane-of-glass view that Tama integrated into internal and customer reporting (including color-coded late-shipment flags). The result: fewer stockouts and lower accessorial fees, the ability to reroute or air-freight at risk shipments, faster decision-making, and — according to Tama — saved months of delay and millions of dollars while helping Tama stand out from competitors.

Tama

Noga Bomzon

Global Supply Chain Manager