Case Study: Bayer achieves 50% improved global shipment visibility and faster deliveries with FourKites

How a Life Sciences Giant Expanded Global Visibility for Increased Efficiency and Customer Satisfaction

Bayer, a global life sciences enterprise, needed better visibility across its Crop Science division — its existing TMS didn’t cover all modes (notably air and ocean), and the company struggled with siloed data, manual booking and fragmented partner connectivity. Bayer’s Mexico division selected FourKites for a pilot because the vendor could provide scalable, multimodal, real-time tracking with broad carrier connectivity and proven TMS integrations.

FourKites deployed its supply chain visibility platform — including Dynamic Ocean, last-mile capabilities and AI-driven Dynamic ETAs — across Bayer’s network in 50+ countries and all modes, enabling end-to-end tracking from suppliers to customers. The FourKites solution delivered measurable impact: 50% improved shipment visibility, 44% reduced delivery inquiry lead times, 5x greater ETA precision on ocean shipments, increased on-time delivery, real-time geolocation and more data-driven carrier conversations, leading to a global rollout.

Bayer

Johnny Ivanyi

Supply Chain Sr. Director, Global Head of Logistics COE