Case Study: Barilla improves supply chain visibility and customer service with FourKites

Barilla tracks 90% of shipments with FourKites

Barilla, a global leader in pasta production, faced challenges in gaining real-time visibility into its complex logistics operation, which involved moving over 2,000 weekly loads to more than 120 countries. The company needed a way to proactively manage shipments and ensure on-time deliveries to its customers. To address this, Barilla partnered with the supply chain visibility platform FourKites.

By implementing FourKites, Barilla gained comprehensive visibility into 80% of its road and ocean shipments. The solution provided highly accurate, automated ETAs and exception alerts, which broke down data silos and enabled proactive issue resolution. The results included streamlined operations, reduced manual communication with partners, lower transportation costs and fines, and improved customer and carrier relationships. Barilla's goals with FourKites include tracking 90% of shipments and reducing carrier penalties by 5%.

Barilla