Case Study: Church & Dwight saves 25 hours per week with FourKites AI tracking automation

Church & Dwight Co., Inc. Saves 25 Hours Per Week With FourKites AI Agent

Church & Dwight faced challenges with manual track-and-trace processes, reactive customer service, and customer penalties. To address these issues, the company worked with FourKites and used its AI agent, Tracy, to improve shipment visibility and streamline load status inquiries.

FourKites implemented Tracy to automate tracking responses and routine communication 24/7, while also handling data cleanup so the team could focus on more strategic work. The result was an estimated savings of 25 hours per week through automated responses.

Church & Dwight