Case Study: Rise First increases conversions by 130% with FourFront LLC

Rise First boosts conversions by 130% with FourFront LLC

FourFront LLC worked with the customer Rise First to address challenges with its online Resource Directory. The directory suffered from a poor user experience and a lack of SEO optimization, which made it difficult for first-generation, low-income (FGLI) students and professionals to find vital resources and hindered the organization's ability to track its online impact.

The solution implemented by FourFront involved a strategic redesign focused on conversion rate optimization (CRO) and user experience. The team improved the Resource Center's navigation and filters while implementing SEO tactics and unique parameter URLs to boost visibility. As a result of these efforts by FourFront, Rise First saw a 130% increase in conversions.

Rise First