Case Study: Airmatic unifies its digital presence and boosts conversions with FourFront LLC

Airmatic boosts conversions 183% YoY with FourFront LLC

FourFront LLC was approached by Airmatic, a distributor with an 80-year history, whose challenge was a fragmented online presence. The company's information and products were split across two separate websites, which hindered the user experience and failed to effectively showcase its legacy.

The solution implemented by FourFront was to unify Airmatic's digital presence into a single website with an intuitive information architecture. This new site improved the user experience for browsing products and submitting quotes while highlighting the company's history. The work resulted in a 16% month-over-month increase in traffic and a 183% year-over-year increase in conversions.

Airmatic