Case Study: Mtn. View Ford Lincoln Improves Close Rate with Foureyes

Mtn. View Ford Lincoln improves close rate and sales process using Foureyes insights

Mtn. View Ford Lincoln, a family-owned dealership group serving Southeastern Tennessee and Northwestern Georgia, wanted better visibility into its lead pipeline and sales follow-up process. Digital Director Don Erwin needed a way to monitor lead activity on the website, identify returning prospects faster, and prioritize hot leads more effectively using Foureyes sales intelligence tools.

Foureyes implemented its four product modules—Safety Net, Omni-tracking, Sales Enablement, and Prospect Engagement—to deliver daily coffee reports, real-time alerts, personalized email updates, and process oversight. Over five months, Mtn. View Ford Lincoln saw a 20% increase in overall internet lead close rate, with close rates up 114% for chat leads and 127% for phone leads, plus 16 leads recovered and 3 untimely follow-up issues flagged monthly by Foureyes.

Mtn. View Ford Lincoln

Don Erwin

Digital Director