Case Study: JCB Co. creates a safer, more advanced credit card app experience with Fourdigit

JCB Co. interviews 50+ users to renew MyJCB with Fourdigit

The customer JCB Co. faced the challenge of renewing its member app to address user anxieties about cashless payments, including difficulty tracking spending and fear of fraud. Their goal was to create a safer and more advanced credit card experience. The vendor Fourdigit was engaged to help define the app's role and understand user needs.

Fourdigit conducted extensive user research, including a survey of tens of thousands of users and in-depth interviews with over 50 individuals. This informed a workshop to design an ideal cross-channel experience and define an MVP for the app. The solution, which prioritized user feedback at every stage, led to the successful release of the renewed app in November 2023. Fourdigit's approach enabled data-driven decisions on feature prioritization and established a framework for continuous improvement based on user data.

JCB Co.