Case Study: USG achieves 100% on-time multi-brand email delivery with Four13 Group

USG achieves 100% on-time email delivery with Four13 Group

USG, a nonprofit organization running multiple ministry and eCommerce brands, faced a challenge in scaling the reliable and repeatable execution of its email campaigns. Their internal team managed strategy and content but struggled with the hands-on production work of building, testing, and sending emails across their various brands, which risked burnout without adding extra headcount. They partnered with Four13 Group to manage the production side within their existing TargetBay email setup.

Four13 integrated directly into USG's TargetBay environment to handle the build-to-send workflow, including design, quality assurance, and deployment for both email and organic social content. This solution enabled USG's team to focus on strategic work. As a result, over a six-month period, Four13 achieved 100% on-time delivery for all email campaigns and social posts, executing an average of 20 campaigns per month without USG having to add any internal headcount.

USG