Case Study: Koi unifies three storefronts with Four13 Group's cohesive Shopify design system

Koi unifies 3 storefronts with Four13 Group

Four13 Group worked with Koi, a CBD wellness brand, which faced the challenge of having three distinct digital storefronts that did not feel cohesively branded. Their D2C flagship, Discovery content hub, and Wholesale portal each served different audiences but lacked a unified brand identity, creating a need for a design system that could bring them together while preserving their unique functional roles.

The solution implemented by Four13 was the creation of a comprehensive UI Kit and Web Style Guide to establish a unified design language across all three properties. This included differentiated systems for the lifestyle-focused D2C store and the streamlined Wholesale portal. Four13 also migrated the stores from BigCommerce into a unified Shopify ecosystem, resulting in a scalable design foundation that maintained brand consistency while allowing each storefront to serve its specific audience effectively.

Koi