Case Study: Kimball Appliance Parts boosts CTR and email performance with Four13 Group

Kimball Appliance Parts boosts CTR 84% with Four13 Group

Kimball Appliance Parts, an appliance parts distributor, needed a partner to manage its email marketing execution in SendGrid. The challenge was to build a steadier sending cadence, strengthen list practices, and implement consistent reporting without burdening their internal team. They enlisted Four13 Group to handle the process.

Four13 implemented a robust execution process for monthly emails, taking over concept, copy, design, and reporting. The solution included ongoing list hygiene, deliverability monitoring, and audience segmentation. This led to a significant 83.7% increase in click-through rate, a 28.2% decrease in bounce rate, and a 42.9% reduction in spam complaints, demonstrating the measurable impact of Four13's service.

Kimball Appliance Parts