Case Study: IDEA raises $35K toward its $40K goal with Four13 Group

Idea raises $35K toward $40K with Four13 Group

The customer, IDEA, is a nonprofit organization dedicated to supporting Deaf learners. Their challenge was an outdated email strategy that relied on sending PDF attachments of their print newsletter, which resulted in poor mobile readability, low engagement, and internal production strain. The vendor, Four13 Group, was engaged to modernize their email program without disrupting their existing platform.

Four13 Group embedded into IDEA's workflow, restructuring content for digital formats and handling end-to-end production for campaigns. This solution led to a highly successful holiday fundraising campaign that raised $35,000 toward a $40,000 goal with 20 days still remaining. The measurable impact included re-engaging lapsed donors and achieving a record-breaking donor count for the organization.

Idea