Case Study: Functional Bodybuilding boosts orders on Shopify Plus with Four13 Group

fbb boosts new orders 66% with Four13 Group

The customer, fbb (Functional Bodybuilding), a popular fitness training brand, faced challenges as its WooCommerce site on WordPress began to buckle under growth, causing site slowdowns, clunky subscription management, and security concerns. They partnered with vendor Four13 Group to migrate to the Shopify Plus platform for a long-term solution.

Four13 Group implemented a strategic rebuild on Shopify Plus, reengineering key tools like a macro calculator for faster performance and simplifying backend integrations. This resulted in a 66% surge in new orders and a 51% drop in customer acquisition costs within one month, leading to fbb's highest-grossing quarter ever.

fbb