Case Study: NBA Central Florida Basketball Team achieves improved fan engagement and advertising revenue with Four Winds Interactive

This Central Florida Basketball Team's Fan Experience is a Slam Dunk With the FWI Visual Communications Cloud

The NBA team in Central Florida was looking for a way to keep more than 20,000 fans engaged in their arena while also showcasing premium amenities and increasing advertising revenue. Their legacy digital signage system could no longer handle the volume and complexity of content across 1,100+ screens, and they needed a more reliable content management solution with better scheduling and reporting. They turned to Four Winds Interactive and its Visual Communications Cloud.

Four Winds Interactive implemented the FWI Visual Communications platform, including Content Manager Web and Content Manager Desktop, along with training and support for the team’s staff. The new system cut content failures from nearly 20% to less than 1%, enabled real-time content changes during games, reduced payroll costs by requiring fewer staff, and gave the NBA team stronger sponsorship opportunities backed by concrete impression metrics.

NBA