Case Study: MGM Resorts International achieves higher revenue and engagement with Four Winds Interactive

MGM Resorts International Cashes in With Visual Communications

MGM Resorts International needed a better way to cut through the visual clutter across its casinos and resorts while integrating data from property management, point of sale, catering, social media, and media systems. The company turned to Four Winds Interactive’s Visual Communications software to support digital signage, improve guest and employee communication, and gain the scalability and reporting needed to prove ROI.

Four Winds Interactive helped MGM Resorts International deploy a network of more than 2,000 displays with real-time, targeted content tailored by property or screen while keeping functionality consistent across venues. The results were strong: one 10-day show promotion sold more than 1,000 tickets, lounge tablet promotions increased sales by 37%, dynamic pricing saved $100,000 per month in printing costs, and employee screens helped boost engagement and reduce turnover.

MGM Resorts International

Randy Dearborn

Vice President of Multimedia