Case Study: Western Union achieves scalable localized digital signage with Four Winds Interactive

Leveraging Digital Signage to Deliver Localized Content to Thousands of Locations

Western Union needed a way to scale its retail digital signage program while delivering localized, point-of-sale content across thousands of agent locations. Its original signage investment showed that digital signs could influence transactions, but it could not scale or easily manage dynamic information like foreign exchange rates, fees, and local offers.

Four Winds Interactive helped Western Union implement an enterprise digital signage solution that worked with its existing screens and supported automated, localized content updates. The result was rapid expansion to 2,000 Agent locations in one year, with no manual intervention for updates and nearly $1M saved in hardware, while enabling both global marketing messages and local information at scale.

Western Union

Maura Gerken

Assistant Manager