Case Study: Valvoline achieves 1,367% EU organic traffic growth with Four Dots

Valvoline grows EU organic traffic 1,367% with Four Dots

The customer, Valvoline, a global leader in automotive lubricants, faced the challenge of its EU website being invisible in search results while its US site dominated. Valvoline needed to establish a European market presence from zero without negatively impacting its existing US rankings. The vendor, Four Dots, was engaged to provide SEO consulting, link building, and content creation services to overcome this.

Four Dots implemented a focused strategy involving targeted link-building campaigns and specialized content writing supported by strategic internal linking. This approach resulted in an extraordinary 1,367% surge in EU organic traffic, growing from 2,400 to over 35,200 monthly visits in just eight months. The vendor also secured 649 top 3 keyword rankings and acquired 60,000 backlinks, successfully establishing Valvoline's multi-market presence across Europe.

Valvoline