Case Study: Miss Amara achieves 76% higher conversion value with Four Dots PPC management

Miss Amara boosts conversion value by 76% with Four Dots

The vendor Four Dots partnered with a regional fashion retailer, which operates over 100 stores across the Balkans, to tackle the challenge of establishing online dominance in four distinct markets. The customer faced regional complexities including varying consumer behaviors, the unavailability of Google Shopping, and the need to achieve growth within strict budgets through PPC management and GA4 setup.

Four Dots implemented a sophisticated multi-market PPC strategy, developing long-term Google Ads plans and creating market-specific search and dynamic display remarketing campaigns. This approach, which included advanced first-party data collection, led to a 76% increase in conversion value and a 31% rise in transactions year-over-year, while simultaneously reducing the cost per transaction by 28%.

Miss Amara