Four Dots
14 Case Studies
A Four Dots Case Study
IVC Technologies, a U.S. provider of vibration analysis services, faced the challenge of competing in a niche industrial market against larger competitors with bigger budgets. Their paid traffic was underperforming, and they needed a new strategy to reach the right B2B decision-makers. They partnered with Four Dots for a complete overhaul using SEO and PPC services.
Four Dots implemented a precision-targeted strategy involving service and location-specific PPC campaigns, a high-intent keyword framework, and strict negative keyword controls. The results were significant, including a 315% improvement in top 3 keyword rankings, a 210% increase in total conversions, and a 60% growth in qualified organic traffic for IVC Technologies.