Case Study: PICKUP achieves faster hiring of higher-quality drivers with Fountain

Pickup - Customer Case Study

Pickup, a same-day and scheduled delivery service for large items with 126 employees and operations in over 75 service areas, needed a single platform to sort high volumes of applicants (50–100/day) and reduce costly applicant drop-off during onboarding. Facing abandonment at stages like vehicle-image uploads and after paid background checks, Pickup turned to Fountain and its platform workflows to get better visibility, automate communications, and prioritize quality candidates.

Using Fountain’s Universal Applicant View, tagging and multi-user indicators, automated SMS/email, ID verification, and rearranged workflows (adding a pre-orientation and moving manual steps earlier), Pickup reduced drop-off, sped up hiring across 12+ cities, and improved candidate quality. Fountain’s features also let Pickup target scheduling messages by time zone and act as a CRM for re-engaging applicants—changes that saved “thousands of dollars in just a couple of months,” increased completion rates, and got the right drivers on the road faster.

Pickup

Madi Emsoff

Good Guy Experience Lead