Case Study: Lime achieves rapid global expansion to 100+ markets and a 98% increase in hires with Fountain

How Lime, an Affordable Mobility Company, Expanded to Hundreds of Cities and Dozens of Countries in Less than a Year

Lime, an affordable mobility company based in San Mateo, California, operates bicycle and scooter sharing networks worldwide and relies on a gig workforce of “Juicers” to charge and redeploy vehicles. Facing a major hiring bottleneck—manual recruiting via email and job boards that left many applications incomplete—Lime turned to Fountain and its automated hiring software to scale tens of thousands of hourly gig hires across hundreds of cities.

Fountain implemented automated hiring funnels, SMS reminders, market-specific funnel templates, and built-in analytics and integrations to standardize and speed recruiting globally. Within six months of using Fountain, Lime expanded to 100+ markets across four continents, increased hires by 98%, and now manages pipelines of tens of thousands of applicants with a team of fewer than ten — enabling rapid market launches like Detroit and supporting Lime’s mission to grow sustainable urban mobility.

Lime

Faraaz Naqvi

Juicer Conversion Manager