Case Study: Deliveroo achieves a 96% reduction in time-to-hire with Fountain

Fountain automates the engagement of delivery drivers to give Deliveroo a big advantage in a competitive gig economy market

Deliveroo, a fast-growing food delivery company with roughly 30,000 riders and operations across dozens of markets, faced the challenge of recruiting and onboarding large numbers of riders quickly in competitive cities. To scale hiring while improving conversion, Deliveroo turned to Fountain’s hiring and onboarding platform to streamline applicant flow and integrations across background checks, training, and documentation.

Fountain automated the front end of onboarding—moving applicants through checks, online learning, bank details, and agreement signing—so only Right to Work verification and kit collection remain in person. The result: Fountain enabled Deliveroo to process up to 10,000 applicants per week and cut time-to-hire by 96% (from about 3.5 weeks to as little as one day for diligent applicants), while letting non-technical staff run A/B tests and quickly adjust workflows to maintain rider supply.

Deliveroo

Tom Morrison

Head of Supply Operations for the UK and Ireland