Case Study: U.S.-Based Delivery Company achieves rapid scaling and lower hiring costs with Fountain

Delivery industry leader stays agile amid fluctuating consumer demands

U.S.-Based Delivery Company faced the challenge of scaling hiring quickly while maintaining service quality for a mobile-first, hourly workforce — expanding into new markets (40 in 12 months, then 75 in a single week) and adapting to fluctuating supply and demand and pandemic-driven shifts to remote onboarding. To meet these pressures they partnered with Fountain, using the Fountain hiring platform, automation and workflow tools to speed applications, vet candidates more effectively, and support mobile-first onboarding.

Fountain’s drag-and-drop workflow editor, automation and integrations (including Fountain data fed into Google Analytics) let the company design dynamic applicant funnels, embed video stages, monitor conversion rates, and queue candidates into stages in real time. The result: full mobile onboarding, faster market expansion, improved worker lifetime value through better applicant qualification, and measurable cost reductions — Fountain’s data-driven approach helped decrease costs for both new-hire activation and customer acquisition.