Case Study: Stansted Express boosts conversions and revenue with Fountain Partnership

Stansted Express boosts revenue 19.94% with Fountain Partnership

Stansted Express, a railway operator, approached the Fountain Partnership with an ambitious goal of achieving a 2000% ROI and increasing market share for advance bookings. Their digital campaign strategy had significant holes, leading to wasted spend and inefficient targeting, and they needed a growth agency capable of rapid adaptation to market changes.

The Fountain Partnership implemented a comprehensive solution focused on Google Ads automation, including smart bidding and Dynamic Search campaigns, and refined audience segmentation. They optimized the user journey by redesigning key pages based on heatmap data and introducing a filtering system for timetables. This work by Fountain Partnership yielded exceptional results: a 46% reduction in cost per acquisition, a 9.68% conversion rate uplift, a 19.94% revenue increase, and a 31.73% bounce rate reduction.

Stansted Express