Case Study: Hampshire College Achieves 63.5% More Lead Form Completions with Fountain Partnership

Hampshire College boosts lead form completions 63.5% with Fountain Partnership

Hampshire College, a private liberal arts college, faced the challenge of returning its admissions numbers to pre-pandemic levels after a pause in campus visits. They partnered with the vendor Fountain to develop a new marketing strategy to achieve this ambitious target.

Fountain implemented a full-funnel, multi-channel strategy that leveraged new video content across Google, TikTok, and Outbrain. This solution delivered exceptional results for Hampshire College, including a 63.5% increase in lead form completions and a 93.2% reduction in paid media cost-per-lead. The campaign also generated 54.3 million brand awareness impressions, helping Hampshire exceed its admissions targets.

Hampshire College