Case Study: ellaOne boosts organic traffic and transactions with Fountain Partnership

ellaOne boosts organic traffic 1361% with Fountain Partnership

ellaOne, a morning-after pill brand by HRA Pharma, faced the challenge of increasing online transactions and improving the efficiency of its digital sales cycle. They partnered with Fountain Partnership to refine their SEO and Paid Media strategies.

Fountain Partnership implemented a solution that involved merging content from a satellite site into the main ellaOne website to boost organic traffic and refocusing Google Ads campaigns solely on conversion goals. This strategy led to a 91% increase in organic transactions and more than doubled the website's conversion rate from 5% to 11%. Fountain Partnership's efforts resulted in a vastly more efficient and lower-cost sales cycle for ellaOne.

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