Case Study: Canadian Pacific achieves 14.4M impressions with Fountain Partnership

Canadian Pacific reaches 14.4M impressions with Fountain Partnership

Canadian Pacific, a railway operator, faced a challenge of low customer awareness after acquiring new rail lines that gave it superior coast-to-coast connectivity. To promote this new advantage to senior logistics professionals, it partnered with the vendor Fountain Partnership for a digital marketing campaign.

Fountain Partnership implemented a highly detailed media plan using its data-science expertise, managing campaigns across multiple platforms. The solution delivered exceptional results, including 14.4 million impressions, 2.4 million video views, and 125,000 website visits. Fountain Partnership's efforts successfully put Canadian Pacific's service front of mind for its target audience.

Canadian Pacific