Case Study: Heineken impresses visitors and wins brewery business with Fountain City’s AI Video Jukebox

Heineken launches an AI video jukebox in 6 weeks with Fountain City

Heineken wanted to create an innovative, AI-powered system to impress new smaller breweries across Europe. Their challenge was to build an intelligent video jukebox that could interpret natural language requests sent via text message and instantly play the corresponding soccer video clips on large screens. Fountain City, Inc. was engaged to develop this AI and multimodal experience system.

Fountain City, Inc. developed a solution that used natural language processing to interpret text requests, match them to specific video content via metadata, and manage a real-time queue. This initial mobile system was so successful it was adapted into a permanent touch-screen installation for the Heineken Experience Museum. The vendor's solution resulted in positive public feedback, helped garner new business, and was delivered in a rapid six-week timeframe, demonstrating long-term value and reliability.

Heineken