Case Study: AIForBusiness achieves unified customer data and journey tracking with Fountain City’s Grist platform

AIForBusiness replaces a $60,000/year CDP with Fountain City’s $15,000 Grist build

Fountain City, Inc. built a unified customer data platform on Grist for AIForBusiness, a company struggling with data siloed across five disconnected systems. The customer could not answer fundamental questions about the customer journey, as this required manually reconciling data from QuickBooks, HubSpot, WooCommerce, Mailchimp, and a custom Google Sheet, a process that was either too time-consuming or simply not done.

The solution implemented by Fountain City connected all seven data sources into a single relational model in Grist, enabling time-stamped customer journey tracking and six new categories of reports. This provided a complete view of the customer path from first touch to purchase. The project cost $15,000 as a one-time investment, saving the customer an estimated $60,000 per year compared to a commercial customer data platform solution.

AIForBusiness