Case Study: Thea Pharmaceuticals builds stronger HCP relationships with The Foundry Healthcare’s online CPD programme

Thea Pharmaceuticals Hyabak builds CPD engagement with The Foundry Healthcare via 1 online training programme

Thea Pharmaceuticals, an innovative ophthalmic product company, faced the challenge of building relationships and improving product knowledge among eye specialists and pharmacists who were not always brand loyal. To address this, Thea partnered with vendor The Foundry Healthcare to create an online CPD programme.

The Foundry Healthcare developed Thea Insight, a comprehensive online training programme. This solution educated healthcare professionals on eye conditions, helping them meet their certification requirements. The programme successfully captured customer registration data for long-term engagement, ultimately aiming to improve sales and grow the Thea Pharmaceuticals brand by building rich, genuine relationships.

Thea Pharmaceuticals Hyabak