Case Study: Salts Healthcare strengthens global brand consistency with Foundry Healthcare

Salts Healthcare expands into 24 countries with The Foundry Healthcare

Salts Healthcare, a UK-based family-run manufacturer of ostomy products, faced a challenge in updating its communications to support its international growth. They needed a simplified, modern brand identity that had the gravitas for global markets and could be easily translated. The Foundry Healthcare was engaged to help unify their extensive product range under a single, recognizable brand.

The Foundry Healthcare developed a new branding strategy, creating a fresh logo and a unified "branded house" approach where all products are prefixed with the Salts name. This solution included modernized packaging, consistent literature templates, and a redesigned website with a patient-focused tone. The new branding positioned Salts as a cohesive international innovator, making product selection easier for nurses and patients and supporting the company's continued sales growth in emerging markets.

Salts Healthcare