Case Study: Crawford Healthcare strengthens nurse engagement with KerraMax Care from The Foundry Healthcare

Crawford Healthcare repositions KerraMax Care with The Foundry Healthcare in a 2-part nurse-led campaign

The Foundry Healthcare was engaged by Crawford Healthcare, the owner of the KerraMax super-absorbent dressing brand, to address a challenge. KerraMax was facing intense competition from rivals with larger marketing budgets and similar products, which threatened its established position with woundcare nurses.

The solution implemented by The Foundry Healthcare was a strategic rebrand to KerraMax Care and an integrated campaign that shifted focus from product performance to the emotional core of nursing. By creating a platform for nurses to share their stories of care, the campaign fostered a new connection with its audience. This approach successfully repositioned the brand as one that truly understands the realities of wound care.

Crawford Healthcare