Case Study: Crawford Healthcare launches SunSense in the UK with The Foundry Healthcare

Crawford Healthcare launches SunSense in the UK with The Foundry Healthcare

The Foundry Healthcare was engaged by Crawford Healthcare to help launch its SunSense sunscreen brand in the UK. The challenge was to introduce the Australian best-seller to British consumers despite low brand awareness, a premium price point, and a limited marketing budget, competing against established mass-market brands.

The Foundry Healthcare developed a strategy targeting niche audiences with sensitive skin concerns, leveraging the product's healthcare credentials. The solution included a new e-commerce website, educational materials for healthcare professionals and consumers, and the "Dying for a Tan Tour" event. This approach successfully positioned SunSense as a specialist, prescription-grade product, protecting its status as the No.1 sunscreen prescribed by dermatology professionals in the UK.

Crawford Healthcare