Case Study: Crawford Healthcare boosts QV emollient compliance with The Foundry Healthcare

Crawford Healthcare helps QV win over 79% of parents with The Foundry Healthcare

The Foundry Healthcare was engaged by Crawford Healthcare, the UK distributor for the Australian QV emollient brand, to help it compete against major players like E45. The specific challenge was a compliance issue in the eczema market for children under five; research showed that 79% of parents struggled to apply treatments, and both parents and healthcare professionals needed more engaging support to encourage regular use.

To solve this, The Foundry Healthcare created a fun polar bear character named Qool Vince (QV) to serve as a brand ambassador. The solution was implemented across a range of materials, including activity books, clinic play kits, and a free iPhone app called 'Beat the Itch with QV'. This approach successfully engaged children directly, making treatment application less stressful. The campaign received very positive feedback from parents, healthcare professionals, and children.

Crawford Healthcare