Case Study: SugarCRM achieves $9.9M in influenced pipeline with Foundry ABM

SugarCRM generates $9.9M in influenced pipeline with Foundry

SugarCRM, a provider of customer relationship management platforms, faced challenges with sales and marketing alignment due to siloed data and intense market competition. They sought a solution to support their account-based marketing efforts and reduce pipeline blindspots. To address this, they turned to Foundry and its ABM platform.

Foundry implemented a targeted strategy using its platform combined with Bombora and G2 intent data to identify in-market accounts early. This solution helped galvanize SugarCRM's sales and marketing teams, allowing them to discover pipeline as one unified team. As a result, SugarCRM generated $9.9 million in influenced pipeline attribution from their ABM efforts, including an estimated $2.8 million in the first quarter alone.

SugarCRM