Case Study: Splunk achieves heightened CIO awareness and sustained executive engagement with Foundry's CIO 100 Symposium program

Splunk leveraged in-person events to achieve results that beat the benchmarks

Splunk wanted to deepen engagement with executive-level customers—CIOs and IT leaders—without relying on one-off marketing pitches, instead positioning itself as a partner that celebrates customer success. Foundry helped by designing a CIO 100 Symposium & Awards playbook that leveraged Splunk’s Dark Data research/campaign and the high-profile CIO 100 event to reach and engage this targeted audience in a sustained, executive-focused program.

Foundry implemented an integrated ABM-led program combining pre-event digital ads, an ungated CIO Digital Issue, targeted direct mail (cupcakes and engraved wine), hotel keycard branding, a Women in IT luncheon, onsite presence, and coordinated post-event follow-up and an internal playbook. The campaign delivered 180K+ impressions across CIO.com and LinkedIn, a 1.69% CTR on welcome ads (well above the 0.08–0.10% benchmark), 1,700+ unique visitors and 2,587 sessions to the Digital Issue with 5+ minute average time (358 total view hours), and more than a quarter of attendees indicating they planned to follow up with Splunk — all executed by Foundry.

Splunk