Foundry
19 Case Studies
Case Study: Swedish Ministry of Defence achieves 104,764 pageviews and drives IT recruitment engagement with Foundry
A Foundry Case Study
How the Swedish Ministry of Defense leveraged Foundry editorial brands to raise brand awareness
The Swedish Ministry of Defense partnered with Foundry to engage IT professionals, sustain their attention and drive them to a careers page while boosting page views and brand awareness. Foundry deployed its editorial reach on IDG.se using Native Content Integration and digital display advertising to present seamless, credible content under the Försvarsmakten x Foundry branding.
Foundry hosted BrandPost content and banners on IDG.se, combining native blog integration with display ads to drive traffic and credibility; the campaign generated 104,764 pageviews, a 0.31% CTR on display creatives, roughly 1.75K CTA actions, and an average time on page of 1 minute 59 seconds, successfully increasing awareness and directing IT professionals to the Ministry’s careers information.
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