Case Study: a leading SaaS data protection company accelerates qualified leads with Foundry

How Foundry delivered high quality leads for Leading Saas Data Protection company

a leading SaaS data protection company, which provides backup and recovery for enterprise cloud applications, needed a program to generate high-quality leads for its Office 365 and G Suite backup solutions. Their challenge was to create a content-driven journey that would quickly move these qualified prospects through the sales funnel. Foundry was engaged to implement a lead generation program to meet this objective.

Foundry designed a personalized content experience utilizing a variety of branded assets to identify and accelerate engaged prospects. The solution included targeted promotions, contextual alerts, and a sophisticated email nurture stream. High-quality leads were delivered weekly, with reporting that measured engagement through a velocity index, detailing the number of assets read and time spent. This strategy successfully guided interested users through multiple pieces of content, advancing the most qualified leads directly to the client's sales team.