Case Study: Dynatrace achieves 3,180% ROI and 30% MQL growth with Foundry's demand gen solution

How Dynatrace scaled digitally and won 3,180% ROI in a pandemic year

Dynatrace, a global leader in observability and software intelligence, needed to scale digitally and boost niche lead generation during the pandemic while meeting an internal goal to grow MQLs by 30%. To reach targeted IT and government audiences and enable self‑nurturing content journeys, Dynatrace turned to Foundry’s content syndication and demand‑gen platform in 2020.

Foundry deployed a “choose‑your‑own‑adventure” content program backed by its 160M+ first‑party B2B database, launching 14 unique demand‑gen experiences in six months to match Dynatrace’s ABM parameters. The campaign delivered 1,608 net‑new leads (85% net‑new), 457 last‑touch MQLs, a 30% MQL lift, and an overall 3,180% cumulative ROI (164% MQLs ROI), helping Dynatrace meet growth demands during a challenging year.

Dynatrace

Amy Horgan

Director of Digital Capabilities