Case Study: BMC boosts awareness and engagement with Foundry content marketing

How BMC Helix generates awareness through high value content

BMC, a global leader in software solutions, faced the challenge of generating awareness and driving adoption for its new BMC Helix IT service management platform. To educate top IT executives, they partnered with vendor Foundry to develop a high-value content strategy that would provoke thought leadership and engagement.

Foundry developed an online content hub featuring a strategic mix of custom and existing content to inform IT leaders about cognitive service management. They supported the hub with an integrated marketing campaign using display, social, and video ads to drive traffic. The solution was highly successful, with engagement and time spent on the hub exceeding both BMC's goals and Foundry's own benchmarks.

BMC

Vidhya Srinivasan

Vice President Solution Marketing