Case Study: AccessData boosts brand awareness and lead generation with Foundry’s MarketPulse

How AccessData utilized MarketPulse

AccessData, a developer of digital forensics and e-discovery software, sought to increase awareness and generate new leads among CIOs and CISOs in the post-breach market. They partnered with the vendor Foundry to tackle this challenge and drive interest in their solutions.

Foundry implemented a comprehensive MarketPulse content program for AccessData. The solution included custom research, a white paper, a webcast, and visual assets like an infographic and motion graphic, all promoted across Foundry's native channels. This strategy successfully increased brand awareness for AccessData among its key C-level audience and generated new leads for its sales team.

AccessData

Jessica Carter

Senior Director, North America Marketing