Case Study: Dimension Data strengthens brand perception with Foundry Ads

Dimension Data accelerates into digital with Foundry Ads

Dimension Data, a global IT systems integrator, faced the challenge of shifting its brand perception among CIOs and CXOs in the tech industry. The company partnered with Foundry and its Foundry Ads service to utilize quality editorial content that emphasized human achievements and highlighted industry greatness.

Foundry created a customized "accelerate into digital" experience, which included a website, expert articles, documentary films, and infographics. This solution bridged the gap between Dimension Data and its target audience, creating an emotional connection that successfully changed the brand's perception. The campaign drove engagements that far exceeded initial goals and provided valuable user intelligence for the client's nurture initiatives.

Dimension Data