Case Study: SugarCRM achieves $9.9M in influenced pipeline and 60% targeted-account engagement with Foundry's intent-driven ABM solution

$9.9 Million in influenced pipeline with SugarCRM’s winning ABM formula

SugarCRM, the CRM platform used by thousands of companies worldwide, faced stiff market competition and poor alignment between sales and marketing—only 20% of sales and 2% of marketers reported being “perfectly aligned.” To reduce pipeline blind spots and support an account-based marketing (ABM) plus sales orchestration strategy, SugarCRM selected Foundry (working alongside Bombora Surge Topics and G2 intent data) to add intent-driven account intelligence and unify previously siloed data.

Foundry integrated directly with SugarCRM to embed its ABM Analytics Module and orchestration tools, combining Bombora and G2 intent signals to create a single high-definition account view, power 1:1 landing pages, personalized web experiences, and data-driven outreach. Using Foundry’s solution, SugarCRM generated $9.9M in influenced pipeline (including $2.8M in one quarter) and engaged 60% of targeted accounts, improving sales-marketing alignment and accelerating pipeline.

SugarCRM

Clare Dorrian

Chief Marketing Officer