Case Study: 365Talents drives €1.5M in pipeline with Foundry

365Talents influences €1.5M in pipeline with Foundry

365Talents, a company providing AI-driven talent management solutions, faced a challenge as it expanded globally. They needed a single platform to prioritize opportunities and generate pipeline in a niche market, without having to use multiple tools. The vendor Foundry stood out with its value proposition and ability to provide contact-level data for their account-based marketing (ABM) program.

Foundry's solution enabled the 365Talents marketing team to use intent data and integrate leads from HubSpot into targeted campaigns. This allowed for coordinated outreach with top-funnel content, while the sales team used intent data to prioritize accounts. The strategy resulted in five deals influenced by intent data in 2022, an average of 19 days from ad surge to deal creation, and €1.5M in pipeline impact for 365Talents.

365Talents