Case Study: ReGen achieves a stronger regenerative brand with Foundry

ReGen transforms AWRE into a cohesive brand identity with Foundry

ReGen, formerly known as the Australian Waste and Recycling Expo (AWRE), sought to evolve its brand beyond waste management to embrace a broader vision of regeneration and sustainable innovation. Foundry was engaged to provide a comprehensive brand strategy service to address this repositioning challenge.

Foundry developed a new brand strategy guided by the principle "Transforming Efficiently Together," which included repositioning, a new narrative, mission articulation, brand voice, and a dynamic visual identity system. This transformation established ReGen as a forward-looking platform for fostering collective solutions, leading to a revitalized brand that empowers attendees to collaborate effectively and embrace sustainable practices. As a result, ReGen is now poised to lead the conversation on regenerative solutions.

ReGen