Case Study: an international university recruitment agency grows virtual fair attendees by 101% with Foundation Marketing

International University Recruitment Agency grows virtual fair attendees 101% with Foundation Marketing

The customer, an international university recruitment agency, faced a unique challenge when the COVID-19 pandemic halted its traditional in-person university fairs. To recruit attendees for its new virtual events, the agency partnered with Foundation Marketing to pursue a new acquisition strategy using paid media.

Foundation Marketing analyzed the client's previous paid media efforts to build a data-backed strategy. They focused on optimizing for the client's objective by using proven creatives, audiences, and congruent messaging. This approach resulted in a 101% increase in virtual fair attendees, a 233% increase in funnel traffic, and 5x more engagement in Q&A sessions.