Case Study: a CRM SaaS provider grows traffic and backlinks with Foundation Marketing content strategy

CRM SaaS Provider grows traffic 230,000 visits with Foundation Marketing

Foundation Marketing was hired by a CRM SaaS provider to help drive more traffic and increase search rankings for highly competitive keywords. The client, a CRM company used by hundreds of thousands of sales executives, needed to compete in a space dominated by players with massive marketing budgets.

Foundation's approach involved utilizing the buying journey of sales executives to conduct keyword mapping and develop a stronger internal linking strategy. The vendor created a variety of content assets, including blog posts and long-form content, which achieved more than just search traffic. As a result, Foundation's work generated over 1,230,000 total visits and a 180% yearly increase in marketing qualified leads for the client.