Case Study: VRT achieves efficient media management and marketing with Fotoware

How the public broadcast of Belgium ensures efficient media management and marketing with Fotoware

VRT, the public broadcaster for Flanders, Belgium, faced significant challenges managing its massive media library with a decentralized system. Employees struggled to find the right images quickly, lacked control over branding and usage guidelines, and found the process of sharing files with external press outlets to be cumbersome and inefficient. Fotoware implemented its Digital Asset Management (DAM) solution to centralize VRT's content and automate their workflows.

The Fotoware solution created a centralized ecosystem integrated with VRT's broadcast systems, enabling efficient search and automated metadata synchronization. Custom markers communicated usage rights, and shareable albums streamlined distribution to external parties. This resulted in a drastically reduced manual workload, the archiving of over 1,000,000 images, and the processing of 20,000 uploads per month, allowing VRT to reallocate resources to content production.

VRT

Kris Verschooten

Head of Internal Production & Logistics