Case Study: MENY streamlines digital content and cuts marketing costs with Fotoware DAM

How the largest Norwegian grocery chain builds a virtual food universe

Meny, Norway's largest grocery chain, faced challenges with its digital content as marketing images and files were scattered across different folders and servers. This disorganization made files cumbersome to find and manage, while inconsistent handling of crucial metadata like copyrights slowed down the publication process. They turned to Fotoware's Digital Asset Management (DAM) solution to address these issues.

By implementing the Fotoware DAM, Meny gained a centralized system to organize its visuals and ensure the use of unique, high-quality images with intact metadata. The solution was integrated with their CMS, Optimizely, enabling efficient publishing and full control over live content without manual uploads or downloads. As a result, Fotoware helped Meny cut marketing costs by driving more organic traffic to their site and made their content production process much more effective, supporting their goal of being a leading publisher of food-related content.

Meny

Marie Lunde

Digital Marketing Manager