Case Study: Lindex achieves faster speed-to-market and brand consistency with Fotoware DAM

How one of Scandinavia's biggest fashion retailers ensures fast speed-to-market and consistent branding across all platforms

Lindex, a leading European fashion retailer, faced challenges in maintaining speed-to-market for new products and ensuring brand consistency across its 18-country omnichannel presence. With a large volume of digital assets and a need for efficient collaboration between 4,000 employees, the company turned to the Fotoware Digital Asset Management (DAM) solution to streamline its processes.

Fotoware implemented automated workflows, integrating its DAM with Lindex's PIM and CMS systems to fully automate the pack-shot process from production to publication. The solution provided shared, searchable image archives tagged with metadata, enabling fast collaboration across departments. As a result, Lindex significantly increased its speed-to-market and ensured consistent branding, while efficiently managing a library of over 130,000 assets and approximately 2,000 new uploads per week.

Lindex

Josephine Cederborg Wennberg

Tech Business Analyst